Kevin Dorrian

This week, we carried out media training for Scottish Natural Heritage, an august body which looks at, amongst other things, the protection of our marine and coastal habitats. Typically, the media have knocked on their door before and whilst they have exceptionally good staff who can eloquently feed the media with the comment and information […]

Presentations, remember v recall. I sat through an interesting presentation last month, at least at the time I thought it was interesting. Yesterday, however, I told a colleague about it and although I could remember some of what the speaker said I couldn’t remember their name, or many of the details or facts presented. I

This month marks 20 years since my colleague Kevin and I started delivering media training courses. Back then it was all about writing (and posting!) a good press release, then leaving it a week or so before phoning up to see if it was of interest. And then along came the fax which speeded things

Once again we are offering our popular Media Training ‘Open Courses’ throughout 2019. Tailored specifically for individuals, who, for example, might represent a smaller business or charity, or are simply keen to find out how the media has evolved and what they are looking for in today’s fast-paced environment. Key elements covered will include radio

HAPPY NEW YEAR! Where does the time go? And now, with the daunting task of what this year will bring – Brexit looms large in this of course – there won’t be a better time to add a media training course into your budget. The reasons are very clear. You simply never know when the

Just a short one this month, but having just pressed ‘send’ on several thousand hard earned pounds to HMRC (well, it is 31 January), I’m reminded of a recent media trainee who asked us if there was any such thing as a client who is beyond help in terms of positive PR. The short answer

Happy New Year…from Scottish Media Training – to you! 2018 will be unquestionably an interesting year across every element of the media. More new tools and techniques will become an integral part of our daily lives and we’ll see how ‘print’ media survives against the onslaught of blogs, vlogs, social media and the digital space!

“Without a doubt, this is one of the best training days I have ever attended and it was great to see my RHA team get so much out of it. Great job!”  These are the words of Brian Kenny, Regional Operations Manager for the Road Haulage Association (RHA) in Scotland & Northern Ireland and naturally,

Your training budget. Any room left for Media Training? It is ‘savvy’ companies who invest in media training. After all, you just never know when that journalist call might be the difference between protecting your reputation …or having the potential to severely damage it.  Some ‘savvy’ companies and organisations spend their training budgets wisely with