Social Media Training
in Scotland

It’s a minefield isn’t it…all this Social Media stuff? Well, it shouldn’t be.

It is just another communications channel and in much the same way that your Smart TV remote will open up a myriad of channels, most of which you never look at, we’ll show you how social can work for you and where you should be concentrating your efforts. One charity’s Instagram may be less relevant to a corporate LinkedIn page, for example.

Each of our social media sessions are based on proven frameworks and supported by relevant case studies which will give you the confidence to embrace the culture of social media with supreme confidence. We refresh our own knowledge to help you stay ahead too.

We introduce you to the current social media landscape and explore what ones are right for you. We’re confident you will leave this course with a better understanding of both the current social media landscape and how to evaluate which ones are the best fit for your strategic goals.

Topics to be covered will include: an overview of the major ‘influencer’ social media channels such as Facebook, Instagram, LinkedIn, TikTok and X, current social media trends and their implications, how to tailor social media tools to your existing comms strategies and social media tools for monitoring what’s being said.

You can:

  • Discover how social media fits into your organisation’s media and communication strategy.
  • Learn the rules of engagement for each channel – which social media channels are effective for your business and which ones are worth leaving well alone.
  • How to write the perfect Blog and maximise its reach and penetration.
  • Learn how a crisis can unfold in social media, and how social media can start or escalate a crisis – and what ‘management’ criteria can be deployed to limit any potential reputational damage.
  • Become a confident and compelling social media spokesperson for your organisation.
  • Look at monitoring, research, and engagement tools available to upskill your team.
  • Measure effectiveness using free tools.

Remember, media training isn’t just for traditional media—it’s a game changer for your social media presence too. With the right training, you can deliver content that resonates, foster stronger connections, and build a more impactful online presence.

Please contact us on our Contact Form for detailed costing and specifications for all your media, crisis, and communication training needs.

Social Media Training– tailored to your company’s needs!

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