Here we explore what social media approaches businesses/organisations/companies need to take in order to keep connected with their target audiences in a post-Lockdown world. Part 1: Social media is now business media Social media has been omnipresent in most of our lives for well over a decade but not every company or senior leader was …
Social Media Essentials for Businesses/Organisations in 2022 Read More »
Summer 2021 is already looking a bit brighter than the long ‘Groundhog’ days of lockdown during 2020. Although Covid will be part of our lives for years, most UK adults are now vaccinated and within a few weeks half the population should be fully protected after receiving their second jab. At Scottish Media Training …
We realise many businesses, charities and other organisations are getting themselves re-organised after the worst of the pandemic, so with that in mind and to help businesses and organisations get back on their feet , we have decided to keep our prices at 2019 levels. We’ll also be continuing with our very popular ZOOM training …
STOP PRESS: IN PERSON MEDIA TRAINING COURSES ARE BACK FROM 1st JUNE 2021 Read More »
Our USP when media training, either conventionally (those were the days…) or via Zoom since last March has been KEEP IT SIMPLE. Don’t overload participants with information – keep to the essentials – and that probably explains why we get so much repeat business. Zoom media training is the now not so new kid on …
As England starts another spell of COVID-19 related lockdown and Scotland gets used to a new five tiered system (with Edinburgh, Glasgow and most of the central belt in the second highest level from the outset), what does this mean for the media? Well, the show must go on. News on TV, radio, online and …
Another lockdown – what does this mean for the media? Read More »
Zoom Media Training. It’s the new way and its great for knowing how the media works! The world has changed out of recognition during 2020 thanks to the Covid-19 pandemic. That has had its impact on facing the media. Gone, for now, are the days of regular face to face interviews, unless outside or extremely …
“This is a difficult time for all businesses, but we will recover when the worst of the COVID-19 virus is behind us. We have been in the professional media business for nearly 15 years. Our team has been called on site to manage a large range of reputation and crisis management issues. From industrial fatalities, …
COVID-19 – HOW WE CAN HELP YOU THROUGH THE CRISIS Read More »
This week, we carried out media training for Scottish Natural Heritage, an august body which looks at, amongst other things, the protection of our marine and coastal habitats. Typically, the media have knocked on their door before and whilst they have exceptionally good staff who can eloquently feed the media with the comment and information …
Presentations, remember v recall. I sat through an interesting presentation last month, at least at the time I thought it was interesting. Yesterday, however, I told a colleague about it and although I could remember some of what the speaker said I couldn’t remember their name, or many of the details or facts presented. I …
PRESENTATIONS – REMEMBER vs RECALL- by Mark Mackenzie-Smith Read More »
This month marks 20 years since my colleague Kevin and I started delivering media training courses. Back then it was all about writing (and posting!) a good press release, then leaving it a week or so before phoning up to see if it was of interest. And then along came the fax which speeded things …
Scottish Media Training
46 Montrose Terrace
Abbeyhill
Edinburgh
EH7 5DL
07900 397 872