MEDIA TRAINING USING A VIDEO PLATFORM

It wasn’t very many years ago, in the midsts of the pandemic, that Video Platform Technology became the ‘go to’ communications tool for TV Broadcasters and conversely, the rest of us too!!

Scottish Media Training carried on ‘as normal’ during these trying times, when Zoom, Teams, FaceTime,  Google Chat and Skype training sessions replaced our usual ‘on site’ training. 

Today, you’ll still see online media interviews being used regularly by all TV broadcasters and whereas Scottish Media Training was one of the first in Scotland to adapt to that necessary change back in 2020, we are still asked to train individuals and small groups using the video platform medium – and its ideal for clients living and working remotely.

A typical session will take around two hours and cost less than a return train ticket to London.

Our mission is to help businesses and organisations in Scotland and further afield communicate confidently and expertly by Zoom, Microsoft Teams, Google or any other online platform.

We have been there for clients in times of crisis or simply to increase confidence, across the digital and social media landscape since it started. 

All our courses are led by two senior ex journalists working daily in the communications business. Our focus is hands on coaching and practical interview practice with feedback with minimal theory.

What we do give largely comes as bullet-point handouts after the course.

Most broadcast media interviews are done via the platform of your choice –  Zoom/Teams/Facetime/ Google Chat/Skype etc.  A standard ‘Video Platform’ course lasts about 2 hours, includes three interviews (assuming two participants) but we could include up to four and drop down to two interviews per person.

Flexibility is key so a ‘typical’ Video Platform Course for two persons would cover:

• an intro about how the news media works and how you prepare for online interviews. This covers not only content, but identifies appropriate backgrounds and lighting.
• More about presentation and – believe it or not –  background noise than we’d normally cover in an in-person course!! (washing machines can be heard through several walls, for example, – and pets, esp. cats, can undermine a serious interview, also drilling, DIY generally, other family members working online at the same time and, of course, noisy children)
• preparation for the interview (time, format, live, recorded etc)
• the importance of identifying key messages
• at least two, usually three actual interviews with detailed feedback – an audio version of each interview can be emailed afterwards
• any questions the participant(s) may have for us

Our Video Platform courses cost £295.00 each for a two-hour course for two people – or three with one less interview.

That fee include all pre course liaison, e-handouts, tech set up etc.

Our only condition is pre-payment as that helps us keep our costs down.

For enquiries – fill in our form or call us on 07900 397 87