Hopefully you are! However, it will not be plain sailing for everyone.
Things, do not always go to plan and that’s why these ‘Crisis Moments’ unfortunately pay us a visit when we least expect them , but the walls needn’t come tumbling down around you. Having the tools to ‘counter the offensive’….and, importantly, how you respond to any looming crisis or incident, will ultimately shape perceptions amongst staff, stakeholders/shareholders and, let’s face it, the media!
Things could get very messy indeed. Got a strong social media profile? Then make that very, very messy!! Shared social media posts is where things can create turmoil.
Remember, Platforms like X, Facebook or Instagram spread rumours in seconds.
How you shape your roadmap out of a crisis depends on the steps you take to restore that strong and proud reputation.
It starts with ensuring your team are well trained to protect that reputation – yes (..and you would expect me to say this bit..) that means hiring us in for a day!
We’ll structure a crisis training day – to not only cover how you ‘buy time’ to keep the mainstream media wolves from the door (as you know, they can be very persistent) but arm you and your team with every tool you’ll need to ensure your emerge from the crisis training day brimming with confidence should the worst happen.
On a full days training we can devise and create crisis scenarios for you to work through and evaluate how you deal with press and broadcast media and social media enquiries, staff and shareholder/supply chain communications, help you put in place a fully operational crisis manual and much more.
Moreover, when your message is clearly understood everywhere, people trust you more. The best time to prep for a crisis is before it happens. Take the time now, so when the heat’s on, you’re ready.
2025 has just begun. Don’t let the months roll by. Now’s the time to act!