After nearly three decades in the media/comms training world, Scottish Media Training’s Devin Scobie is struck by the changing landscape of coaching needs.
Although our core business remains media training, this year has seen a huge spike in demand for bespoke presentation and influencing training. Our team includes some experienced influencers – including two former MPs – and our courses are designed to enhance each individuals’ ability to communicate ideas clearly, confidently, and persuasively.
Whether addressing a small team or a large audience, we will coach you to understand that effective presenters know how to engage listeners, structure content logically, and adapt their message to suit different audiences. This training often focuses on verbal and non-verbal communication, including voice style, body language, use of slides/graphics and eye contact. All are crucial in building credibility and trust.
A key element of influencing is understanding the audience’s motivations and using that insight to shape messaging. Techniques such as storytelling, rhetorical devices, and persuasive language are introduced to help participants create compelling arguments and manage resistance.
Participants also learn to structure presentations for maximum impact. We teach about active listening, questioning skills, and even emotional intelligence. All are key skills for influencing others in both formal and informal settings.
All our courses are bespoke but our on-site training typically includes interactive exercises, feedback sessions, and video recordings to help individuals refine their style. Overall, presentation and influencing training empowers professionals to become more confident communicators, capable of delivering messages that not only inform, but inspire action and change.
Interested? Why don’t you get in touch?