Scottish Media Training helps National Trust for Scotland prepare for BBC “Winterwatch”

bbc-logoThe BBC held its annual ‘Winterwatch’ series – broadcast live on BBC2 over five successive evenings in January from the National Trust for Scotland’s Mar Lodge Estate near Braemar, Aberdeenshire, a stunning 72,000 acres set within the Cairngorm National Park and  home to a wonderful array of wildlife.

Scottish Media Training were called in by the National Trust to prepare its staff for this Television extravaganza which involved the BBC team of Michaela Strachan, Chris Packham and  Martin Hughes-Games, conducting interviews with estate management staff from game-keeping  and Ranger staff  to property managers.

SMT created a bespoke broadcast training day for the Mar Lodge staff, giving them the confidence and techniques to face the cameras. In total, eight senior staff  – all of whom were likely to appear ‘On Air’ took part in the training day. trained.

One senior manager for the National Trust for Scotland, who appeared in the programme, said:

“Winterwatch was fantastic and has worked out really well for us. The training you guys provided also came to the fore…I think 5 out of the eight of us on the course ended up being interviewed at some stage – so well worthwhile.

I would definitely look to do a refresher day.   Most of the team have very little interaction with the media throughout the year, so if the BBC do come back, it would be worth the effort to refresh what was learned this year.”